Gear up. Get outside
First: a confession. Our staff is decidedly outdoorsy. We are avid cyclists, hikers, backpackers, paddlers and skiers. We run, rock climb and camp. We’re also gearheads. So working on the design of a website devoted to outdoor gear and apparel was a dream come true.
That’s not to say it was a snap. Backcountry Gear sells thousands of products ranging from kayaks to carabiners. All of it is drool-worthy, but making it easy to navigate, filter, view in detail and purchase was essential to avoid shopper overload. We designed the site for easy shopping fronted with the inspiration of lifestyle imagery that would compel weekend warriors to wander the site and to buy.