Picture good health
When Oregon Imaging Centers hired us, we were admittedly new to the field of radiology. We’d experienced broken bones and mammograms, but only from a patient's perspective. And that’s one reason the group selected the Verb team after an exhaustive search.
As a patient, you often don't see a radiologist or even know he or she exists beyond the name that shows up on a bill, CT or mammogram. Yet behind all diagnoses, there’s a radiologist. They are the unsung, invisible heroes of the medical world. Radiologists are MDs; they’ve been to medical school and layered another level of specialization on top of that. A few select doctors keep going and specialize in a specific category, like nuclear imaging or women’s imaging or musculoskeletal study.
The majority of patients are referred to a radiologist by their primary care physician or another specialist. The exception is for mammography, which does not require a referral, and that’s one reason imaging centers do so much outreach about mammography. It’s a very small piece of what they do, but it’s the most common procedure for the general public and it helps build broader name ID.
But let’s face it. No one wants a mammogram. Add ever-changing recommendations about age and frequency, and it’s a complicated landscape in which to make an introduction.