The Power of talk
Silke Communications has been around since the mid 1960s. The company owns a rapidly expanding digital radio network that serves the west coast. It also sells two-way digital radio equipment and installs and maintains it. Its towers division builds, manages and markets communications facilities.
In 2009, the company was a fraction of the size it is today, and the second generation of the Eugene-based, family-owned company was given the task of bringing the company out of its flat-lined sales pattern. But Jim Silke Jr. wasn’t content to do just that, and he sought a full-speed-ahead, multi-pronged strategy to elevate the company’s performance on many fronts, from sales numbers to geographic reach.