What’s Calling You?
Not long after Northwest Christian College changed its name to Northwest Christian University, it called on us to help develop a logo and tagline that would demonstrate the importance of its Christian mission without alienating those who might not initially consider a Christian college but who would be compelled by small private college with a focus on the whole student experience.
The university requested that all logos utilized the initials “NCU” centrally, but that there would be a more formal rendition of the logo as well. Any time initials are involved, it is a challenge to create a meaningful mark, but there are instances where it makes sense. Our explorations turned out a number of very strong possibilities, many of which related to the university’s icon of a beacon. In the end, a simple embedding of a stylized torch that also reads as a radiant body led the pack and was adopted. We’re happy to see it in active and successful use in all media, from digital to billboards.