President & Strategist
Formally schooled in Journalism and Public Relations, Cathy’s real expertise comes from more than 25 years in the field and a deep grounding in sales and business. Her experience encompasses the private and public sectors.
Before starting Verb in 2003, she worked for a Portland financial publishing company, and then for Eugene Water & Electric Board, where she handled the communications for everything from windpower to telecommunications and conservation.
Cathy supports all Verb clients directly, managing the high-level concepts and strategies and ensuring that all the smaller components of clients’ branding and marketing efforts are implemented wisely and efficiently. She is known for her direct approach and sense of humor.
Over the years, Cathy has contributed time to a number of groups, including The University of Oregon Alumni Association Board of Directors, Oak Hill School Board, Oregon Quarterly Magazine Editorial Board, Mount Pisgah Arboretum Board, Relief Nursery Leadership Board and Wordcrafters. She provides pro bono consulting to a number of non-profit organizations and is on the advisory board for Ophelia’s Place. In 2009, back when she was young, the Register-Guard named her one of the community’s “20 Under 40″ rising stars.
She is an avid reader, writer, paddler, skier and hiker. She runs very slowly. Cathy and her husband have two children.