Helping Oregon Dream Big
From the beginning, the Oregon Rising project was a big, fast monster of a job. More than simply brand, more than just public outreach, and more than research, the stakes were high. Oregon Rising offered what might be a one-time chance to invite Oregonians to speak up about what they want for schools – beyond budgets and beyond district boundaries.
Not far into the project the effort’s sponsors – the three leading education groups in the state – upped the ante. “What if we could make this the biggest public outreach project anyone’s seen lately? Maybe ever?” The discussion swerved to a hard measurement of success: 10,000 voices.