Logos that Work, Logos We Love
Logos are the MVPs of the marketing world. The most successful organizations keep the logo at center and build communications and all communication interactions around them. The logo serves in part as the litmus test for all that’s put forward. Is it in step? Representative? Understandable? Accurate? True? Because logos are so tightly wound up in all the manifestations of a company or organization, they’re also the most intense and challenging tests of our abilities as communication experts.
Logos are a type of puzzle for the creative team. Icons, symbols, concepts, text, color and the like are just one aspect of the machination; the end result has to pass tests for usability with digital and print media, from tiny social icons to billboard sized applications. It has to work on white and over any color that might present. It has to perform in classic rectangular formats like a banner, but also in the square allotted to it as a sponsor on an ad.
Over the years we’ve created more logos than we can count and refined or updated dozens more. Each has a story we’re happy to share. But before we chat, please take a look at our work. One point of pride for us is that there is no “Verb look” to our logos. They are not about us – they are about the client and the work that the logo was tasked with accomplishing. Take a look at some of our favorites, here.
